Hyundai went full throttle with its performance brand N at this years’ IAA in Frankfurt. Based on the many years of experience in product development and motor sport, the brand wants to offer real car enthusiasts maximum driving pleasure. The media technological features of the newly conceptualized and innovative stand design was done by epicto GmbH, together with Dirk Adler, Project Manager from Innocean Worldwide Europe GmbH. A spectacular 33 meter wide LED wall provided the necessary visual performance for the presentation of this premium brand. In addition, epicto GmbH also delivered multiple touch displays, innovative 98” 4K displays, and was responsible for the whole network technology of the stand.
Maja Schenk, December 2015